YouTube Cracks Down on Ad Blockers, Pushing More Ads and Premium Subscriptions
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YouTube is expanding efforts to block ad blockers and encourage allowing ads or trying YouTube Premium.
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Users may see notices that video playback is blocked unless ad blockers are disabled or YouTube is allowlisted.
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YouTube fully blocking videos for some users with ad blockers, after a small initial experiment.
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YouTube says ad blockers violate terms of service, and ads support creators and provide free access.
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YouTube making changes like unskippable 30-second ads and longer but less frequent ad breaks, possibly to drive Premium subscriptions.
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