Surge Pricing Spreads Beyond Travel as Businesses Adopt Real-Time Price Changes

Surge pricing, raising prices during peak demand, is spreading from travel to other sectors like restaurants and online retail.

Businesses can easily implement surge pricing using algorithms that track demand and competitor pricing.

Online retailers like Amazon already change prices frequently based on demand.

Brick-and-mortar businesses are adopting electronic shelf labels to enable real-time price adjustments.

Consumers may resist surge pricing in some industries, like pubs, if they feel overcharged.