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    Posted 9/18/2023, 1:15:24 PM

    Unity Rolls Back Controversial Fee Plan After Backlash From Developers

    • Unity announced plans to charge developers fees based on game installs, causing backlash.

    • Unity planned to charge $.20 per install after 200k installs for cheaper plans, and up to $.125 for pricier plans.

    • Many developers threatened to leave Unity over the new fees, including Rust developer Garry Newman.

    • Unity CEO Riccitiello sold thousands of shares before the fee announcement.

    • Unity is now apologizing and rolling back the plans, but some developers say the damage is already done.

    gizmodo.com
    Relevant topic timeline:
    9/12/2023
    Unity's New Pricing Model Based on Installs Sparks Backlash Among Developers
    Unity Technologies has faced widespread backlash from the video game developer community after announcing a new pricing model that charges a fee based on game installations, rather than a revenue sharing model, leading to concerns about financial risks, impact on subscription services, charity bundles, piracy, and other successful models for smaller developers.
    9/12/2023
    Unity's New Revenue Share Fees Anger Developers
    Unity, the company behind the Unity Engine, has faced backlash from the game development community after announcing a new fee that will charge developers for each game download, starting from $200,000 in revenue or 200,000 total installs, with charges reaching up to $0.20 per install.
    9/13/2023
    Unity's Surprise Pricing Change Angers Developers, Breaks Trust
    Unity's decision to charge developers per installation of their game on their game engine has caused uproar and may lead to developers switching platforms, potentially jeopardizing Unity's future.
    9/14/2023
    Unity's new fees spark backlash among indie game developers
    Indie game studios, including Among Us maker Innersloth, are threatening to abandon the Unity engine due to its new pricing strategy which would charge a fee for game installations.
    9/16/2023
    Game Developers Boycott Unity Ads Over Controversial New Engine Pricing
    Game developers are boycotting Unity Technologies' ad platform in protest of the company's controversial engine pricing changes, which include charging developers beyond a certain success threshold on a per-install basis, leading to criticism and a pushback from the developer community.
    9/18/2023
    Unity Backtracks on Controversial Runtime Fee After Backlash from Angry Developers
    Unity is backtracking on its new runtime fee policy after facing backlash from developers, promising to make changes to the policy and share an update soon.
    9/18/2023
    Unity Faces Backlash Over Plans to Charge Per-Install Fee, Developers Threaten Exodus to Unreal and Godot
    Unity has announced that it will be changing its recently revealed fee structure in response to the backlash from developers, as they threaten defection to other game engines.
    9/22/2023
    Unity Backtracks on Controversial New Pricing Model After Developer Backlash
    Unity has reversed its controversial pricing scheme after facing backlash from users, with a new policy that is more favorable for independent developers and eliminates the runtime fee for current versions of Unity.
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