Posted 9/18/2023, 2:56:00 PM

Apple CEO Talks AR Headset, Twitter, and Sustainability Goals

Tim Cook claims he watched all of Ted Lasso season 3 on the upcoming Apple Vision Pro AR/VR headset, which he says he uses regularly. The headset is still on track for an early 2024 release.
Cook acknowledges the Vision Pro is more complex than iPhone and requires major innovation in development and manufacturing.
Cook says Apple constantly evaluates whether to keep advertising on Twitter under Elon Musk's ownership, given concerns over hate speech and misinformation.
Cook discusses Apple's environmental initiatives, like using solar power for 100,000 Texas homes and aiming for carbon neutral products by 2030.
At Apple's recent event, Octavia Spencer portrayed Mother Nature grilling Apple execs on their sustainability commitments.

variety.com

Relevant topic timeline:

6/6/2023

Apple has announced its new mixed reality headset, called Apple Vision, which is set to be released in early 2024 with a price tag of $3,499. The author had the opportunity to try out the headset and found the experience to be extraordinary, exceeding their expectations. The Vision headset combines virtual reality (VR) and augmented reality (AR) technologies, providing a high-resolution and immersive experience. The device utilizes Apple's R1 processor and real-time execution engine to deliver fast and seamless visuals. The author believes that the Vision headset has the potential to replace traditional computing devices like the Mac and iPad, particularly for productivity and consumption purposes. However, the author also raises concerns about the solitary nature of the device and its potential impact on social connectedness.

6/6/2023

Apple Vision

The main topic is Apple's new mixed reality headset called Vision. The key points are: 1. The Vision headset is a combination of virtual reality (VR) and augmented reality (AR). 2. The hardware and experience of the Vision headset exceeded expectations. 3. The headset utilizes advanced technology, including eye tracking and a real-time execution engine. 4. The Vision Pro has the potential to replace traditional devices like the Mac and iPad. 5. The societal impacts of the Vision headset are complex, with concerns about isolation and loneliness.

9/7/2023

Apple Developing AR Glasses to Work With iPhone, Patent Filing Reveals

Apple has filed a patent for a set of smart glasses that would serve as a heads-up display and incorporate features similar to the Apple Watch, suggesting that the company may be working on a more standard version of smart glasses alongside its recently unveiled Vision Pro headset.

9/12/2023

Apple's Vision Pro headset shrouded in mystery after lackluster launch event

Apple's recent product launch event focused on the new iPhone and other devices, leaving little information about the upcoming Vision Pro headsets, which are promised to be a leap forward in technology but won't be available until early next year.

9/17/2023

Apple Steps Up Efforts for Carbon Neutrality, Renewable Energy Use

Apple CEO Tim Cook has outlined the company's commitment to achieving carbon neutrality and clean energy goals, with investments in solar energy projects and a focus on making environmental choices that also make economic sense.

9/17/2023

Apple's Tim Cook Discusses Twitter's Issues, Apple's VR Plans, and Environmental Goals

Apple CEO Tim Cook acknowledges the existence of anti-Semitism on Twitter but believes in the importance of the platform for discourse, while also asserting that the Vision Pro and Apple's environmental initiatives are on track.

9/18/2023

Apple CEO Cook Expresses Concerns Over Antisemitism on Twitter Under Musk's Leadership

Apple CEO Tim Cook is considering whether to continue advertising on the platform X, formerly known as Twitter, due to accusations of antisemitism against its owner Elon Musk, with Cook stating that there is no place for such promotion.