Swift's Blockbuster Eras Tour Spurs Billions in Spending, Small Business Growth, Ticketmaster Scrutiny

Taylor Swift's "Eras Tour" generated billions in economic activity as fans traveled and spent heavily to attend her concerts. This coincided with the stock market rebound.

Fans like Kat Mahon spent 5-figures attending numerous shows, despite financial strain, fueling a "revenge spending" trend post-pandemic.

Small businesses like Seattle craft store Beadworld saw spikes in sales from fans making Swift-themed merchandise.

The ticketing issues during Swift's tour sale spotlighted problems at Ticketmaster and may spur government antitrust action.

Beyond economics, Swift is inspiring female entrepreneurship and creativity while putting on critically acclaimed marathon shows.