Netflix's Ad-Supported Tier Rapidly Gains Steam with 15 Million Monthly Active Users
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Netflix's ad-supported subscription tier now has 15 million monthly active users, up from 5 million last May.
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The tier launched globally after debuting in 12 countries and has grown 70% since last quarter.
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Netflix has teamed up with Microsoft to build an ad platform and reversed its longstanding opposition to ads.
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The ad tier has helped Netflix return to subscriber growth and increase profits after losing many subscribers.
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Netflix is adding new ad products like "binge ads," title sponsorships, and presenting live sponsors for events.
