Xbox Users Unhappy with Intrusive CoD Ads on Startup Screen

Some Xbox users unhappy with splash screen prompting them to buy new Call of Duty game, even if they don't play it.

Splash screen appears immediately on startup without any button presses.

Some point out Starfield also got splash screen treatment briefly when launched.

Others hope such intrusive ads don't become the norm.

Follows Microsoft's acquisition of Activision Blizzard; Xbox promoting CoD despite PlayStation's marketing deal until 2024.