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    Posted 9/17/2023, 11:05:31 PM

    Millennials and Internet Driving Instant Coffee Market Growth to $35 Billion by 2023, Despite Challenges

    • Global instant coffee market expected to grow significantly (CAGR of 5.11% in value and 2.88% in volume) thanks to millennials, reaching $35.97 billion by 2023.

    • Asia Pacific holds the largest market share due to fast-growing economies like China and India.

    • Growth driven by rising Internet usage and popularity among millennials.

    • Fluctuating raw material costs and threat of substitutes like tea are challenges.

    • Key players include Starbucks, Unilever, and Nestle.

    foxbusiness.com
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