Data-Driven Pitch Persuades Rahm to Switch Putters for Performance Gains

Rahm was shown stats indicating Odyssey's new Ai-One putter insert could cut his 3-putts in half and improve SG Putting ranking from 23rd to 8th.

Data showed Rahm's putting cost him $2.5 million last season, capturing his competitive nature.

Rahm quickly switched to the Ai-One insert at the BMW Championship.

Rahm raved about Ai-One performance, including a Ryder Cup putt that showed improved heel mishits.

Odyssey used data-driven pitch to persuade Rahm to switch putters based on potential performance gains.