Travelers Open to AI for Simple Tasks But Still Rely on Human Judgment for Complex Trip Planning

AI is making inroads in travel planning, but travelers still prefer human judgment for complex tasks like booking and itinerary planning.

Consumers are open to AI for fun tasks like attraction recommendations, but wary of sharing personal data.

Travel companies see potential benefits but need to ensure AI enhances, not replaces, human connection.

Human travel agents can provide personalized service and real-time changes that AI currently lacks.

Despite limitations, 61% would use conversational AI to help plan trips. More progress needed before travelers fully trust AI.