Travelers Open to AI for Simple Tasks But Still Rely on Human Judgment for Complex Trip Planning
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AI is making inroads in travel planning, but travelers still prefer human judgment for complex tasks like booking and itinerary planning.
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Consumers are open to AI for fun tasks like attraction recommendations, but wary of sharing personal data.
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Travel companies see potential benefits but need to ensure AI enhances, not replaces, human connection.
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Human travel agents can provide personalized service and real-time changes that AI currently lacks.
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Despite limitations, 61% would use conversational AI to help plan trips. More progress needed before travelers fully trust AI.
