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    Posted 9/18/2023, 10:30:00 AM

    AI Fuels Rise in Sophisticated Scams as Fraudsters Leverage Generative Models to Impersonate Voices, Faces

    • Generative AI like ChatGPT is enabling fraudsters to create convincing fake content like texts, emails, audio, and videos to scam victims.

    • Criminals are using AI to impersonate voices and faces, tricking security measures like voice authentication and liveness checks.

    • Scams targeting individuals and businesses are on the rise, with losses in the billions. Elderly are common targets.

    • Fraud prevention companies are struggling to keep up as AI-powered attacks increase. Constant model updating is needed.

    • Tips to protect yourself include using multifactor authentication, being wary of calls/messages, and creating passphrases.

    forbes.com
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