Meta to Charge Europeans to Opt Out of Targeted Ads

Meta will offer a paid subscription in Europe to opt out of targeted ads, costing €9.99-€12.99 per month. This is Meta's response to European privacy regulations against behavioral ads.

Norway fined Meta over $7 million for not complying with its ban on targeted ads. The ban will now extend across the EU.

Critics argue Meta's paid option does not equate to users freely consenting to their data being used. It's "extortion" to charge for privacy rights.

Some experts counter that paid options help lower-income people by offering a discount for their data.

It's unclear if Meta will still use paid subscribers' data for other purposes like product improvement. Europe wants a solution to Meta's targeted ad practices.