Bud Light Sales Plummet in U.S. After Controversial Transgender Partnership, Costing Anheuser-Busch InBev 13% Revenue Drop

Anheuser-Busch InBev reported a 13.5% decline in U.S. revenue in Q3 due to Bud Light's controversial partnership with a transgender activist.

Bud Light boycott took hold, with sales tumbling since April and the brand losing its title as best-selling U.S. beer.

AB InBev saw growth in most markets outside North America, but total volumes fell 3.4% due to U.S. declines.

AB InBev scored a win by replacing Modelo as UFC's official beer sponsor through a record 6-year deal.

UFC CEO cited AB InBev's American jobs, veteran employees, and support for U.S. farmers as reasons for partnership.