Bud Light Sales Plummet in US After Controversial Ad Backlash While Modelo Overtakes as Top Beer

AB InBev's US sales plunged 13.5% last quarter due to Bud Light boycott backlash from transgender influencer campaign.

Bud Light was dethroned as top-selling US beer by Mexican import Modelo this summer.

AB InBev revenues grew globally but US revenues fell nearly 14% while sales in Europe were "soft".

AB InBev sticking to uncontroversial marketing like military family scholarships to recover Bud Light.

Signed UFC sponsorship deal to replace rival Modelo as official beer, but experts say some customers permanently left Bud Light.