Apple Unveils New M3 Chips for Macs, Eyes AI Future

Apple introduced new M3 chips for Macs that promise faster computing, graphics, and battery life to support advancements in AI.

The focus on AI hints at Apple's vision for the future, though it hasn't been as vocal about AI plans as Microsoft, Google, Meta.

The upgrades come as Apple gains ground in the PC market but still ranks 4th in shipments behind Lenovo, Dell, HP.

iPhone and services remain major revenue drivers for Apple, but Mac and iPad sales have declined due to weak demand.

The new chips aim to make Apple competitive in AI-related performance against rivals like Intel, Qualcomm, AMD.