Apple Ramping Up Generative AI Efforts, Rumored for 2024 Products

Apple CEO Tim Cook says Apple is "investing quite a bit" in generative AI research and product development.

Cook suggests Apple will incorporate generative AI into products in a "responsible" way over time.

Rumors suggest Apple plans major AI updates in 2024, potentially using generative AI.

Reports say Apple is spending billions on generative AI research and products.

Cook highlighted AI's role in existing Apple products like iOS features, health monitoring on Apple Watch.