AI Helps Online Sellers Optimize Marketing and Understand Customers, But Raises Concerns About Accuracy

Online sellers on Amazon and Shopify are using AI to write product descriptions and analyze reviews to understand customers better. This can save time and money compared to outsourcing the work.

AI tools can suggest keywords for SEO and help create new product listings quickly. But sellers emphasize the importance of checking AI-generated content for accuracy.

Some sellers are concerned about potential downsides of AI like inaccuracy and bias. So they prefer to write product info themselves to maintain brand voice.

Sellers are starting to test built-in AI tools on Amazon and Shopify that can generate text and analyze reviews. These tools have "endless possibilities" though still new.

Overall AI is helping sellers optimize listings, understand customers better through reviews, and scale marketing. This improves return on investment.