Posted 9/17/2023, 4:18:51 AM

New AI-Powered Virtual Soccer League Launches with Star Power to Engage Fans

AI league launched in June 2022 with 12 virtual teams and 252 players representing markets globally. Games broadcast on social media.
Fans can purchase player cards to influence careers. Club credits allow fans to engage with teams. Charity partners for each club.
Algorithms used to simulate matches and player progression. Off-field storylines randomly generated to build narratives.
Stars like Patrice Evra and Naomi Osaka involved. Aiming to engage young fans in new ways.
First season ending with playoffs in September. Plans to expand league and content in future.

theathletic.com

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